Store Traffic – ROI Measurement
Drive more people in temporary stores with a “mistery win”
During the A3 Sportback launch, Audi wanted to attract more customers to the 8 temporary stores.
We provided Audi with 3 special numbers to integrate on print and online ads of the marketing campaign that was already running.
Enticed by the prize, participants received a text message inviting them to go the nearest temporary store to find out if they had won. When customers were in store, sales rep could access a simple CRM to find out if he had won and collect more data about him.
The target audience response exceeded expectations, marking an astounding +94% store visits.